Why Children’s business needs to be upgraded?
Recently, Fuzhou May Fourth North Taihe Square launched a series of panda-themed activities to celebrate the East Second Ring Taihe Square. There are many parent-child entertainment activities such as panda sculpture coloring and children's performance.
In order to attract passengers, more and more large-scale urban complexes are beginning to lay out children's styles. From outdoor to indoor, children's business has gradually become a standard in shopping malls. The children's business can really promote the mall to gather customers, but under the pressure of high rents and rapidly expanding market, how should the children's business be upgraded?
With the relaxation of the national two-child policy and the change of consumer attitudes, the experience-oriented children's business has gradually developed into a “passenger engine” for major shopping malls. In order to regroup, most of the malls in the mall have undergone drastic reforms, and they have gradually laid out children's formats.
“In contrast to the single child retailing in the past, the current children’s business has long expanded to multiple areas such as children’s education, children’s professional experience, children’s play, children’s photography, and maternal and child services. In general, children’s entertainment formats have higher Renting capacity can also drive catering and department store consumption by gathering customers, so shopping malls are happy to introduce children's business.” Ms. Lin, the person in charge of Shiou Wangzhuang Tianhong Department Store, said.
It is understood that foreign children's theme park profitable projects are more diversified, in addition to tickets, advertising, activities, derivatives, catering, retail, branding, etc.which have become the income channel for children's business; and the main income of domestic children's business is still from tickets Sales, RET Ruiyide industry research report released data show that domestic children's theme park profitable ticket sales accounted for 79%, catering, retail accounted for 11%, brand implant revenue accounted for 5%. The reporter also found through visits that many shopping centers have chosen to equip children's rope net adventure equipment, slides, marine balls and other amusement equipment, and the facilities are highly similar. Some parents revealed that the equipment is similar and only considers the distance problem.
According to industry analysts, the development of children's business is strong, but the challenges will increase accordingly. The expansion of the same type of children's business in a short period of time is likely to cause market expansion. The increase in the number of children's business brands dilutes the consumer base, which naturally leads to the dispersion of passenger flow. “Children's business should focus on a single consumer group to focus on household consumption, and combine with the latest mobile internet technology to maintain the freshness of consumers in order to achieve the goal of continuous gathering.”